Author: Mairi Macintyre, Glenn Parry, Jannis Angelis
Description:
Service Design and Delivery provides a comprehensive overview of the
increasingly important role played by the service industry. Focusing on
the development of different processes employed by service
organizations, the book emphasizes management of service in relation to
products. It not only explores the complexity of this relationship, but
also introduces strategies used in the design and management of service
across various sectors, highlighting where tools, techniques and
processes applicable to one sector may prove useful in another. The
implementation methods introduced in the book also illustrate how and
why companies can transform themselves into service organizations. While
the book is primarily intended as a text for advanced-level courses in
service design and delivery, it also contains theoretical and practical
knowledge beneficial to both practitioners in the service sector and
those in manufacturing contemplating moving towards service delivery.
Download Link:
- Service Design and Delivery
- Archive password: ebooksclub.org | Service Design and Delivery
- Archive password: ebooksclub.org | Service Design and Delivery
- Archive password: ebooksclub.org | Service Design and Delivery
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