Author: Brent Dykes
Description:
Companies need more than just web analysts and data-savvy marketers
to be successful–they need action heroes!While most of us never battle
evil scientists or defuse nuclear warheads, successful web analysts
benefit from the same attributes that fictional action heroes embody.
As a web analyst, your main goal is to improve your organization’s
online performance. You can become an “action hero” by translating
analysis insights into action that generates significant returns for
your company. How you approach analysis is critical to your overall
success.In this book, web analytics expert Brent Dykes addresses the
unique challenges facing analysts and online marketers working within
small and large companies, teaching you how to move beyond reporting
and toward analysis to drive action and change. Taking a
principle-based rather than a tool-specific approach, Brent introduces
you to the Action Hero Framework that breaks down the analysis process
into three key stages: Prioritize (what to analyze), Analyze (how to
analyze), and Mobilize (how to drive action). And he reinforces these
topics with real-world examples and practical tips from seasoned
analysts at leading companies.Defines the type of environment in which
action heroes thrive–not just survive–as well as how to defeat the
villains of web analytics that stand in the wayArms web professionals
with a strategic framework for executing online analysis, as well as an
arsenal of analysis techniquesReveals how companies need to be both
data-driven and action-agile to drive business value from web
analyticsFor more action hero resources and information, check out the
book’s companion site at.
- Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
- Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
- Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
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